Lalex

In 1938, Leopoldo Tullio Aquila founded Lalex in Naples. He combined his initials "L.A." with the laterwork for law, "lex" and created a company based on solid principles of honest, and a prospensity for technical details.

Lalex 1938 pens are often described as reflecting the form of simplicity. Many of the designs are based on symbolic interpretations.

The success of Lalex 1938 is a reflection of the dedication of its founded Leopoldo. He made the company because of his persistance of presence and and prompt service. Those are two characteristics I still hear as important when I talk to pen stores about whether they will or will not carry a line of pens.

His view on pens was that a pen was not only something to write with, but it can be a precious object for the individual, and also a prestigious gift. Accordingly, he designed a series of pens and accessories have some of the best jewellers in Naples work on the product line. In 1938 Lalex entered the upscale pen market.

It was after the Aquila Group sold Montegrappa to the Richemont Group in 2000 that plans to further develop the Lalex line of pens and asseccories took a new thrust. The new lines had materials and colours aimed as expanding the market base.

The Aquila family has a passion towards pens, as evidenced by this quote from Giuseppe Aquila in an August 2005 article:

“If someone is using a pen that isn’t mine I get angry,” says Giuseppe Aquila. “I’m only joking,” he quickly adds, and flashes a charming smile. Giuseppe, along with his father Gianfranco Aquila, owns Italian pen-maker Lalex 1938. While it may be hard to imagine the unfailingly well-mannered Aquila getting really angry, it is clear that for him pens and the family business are no joking matter.

Luxe, August 2005

 

As Lalex continues to develop as a work-class accessories company, it uses the caption: Italian designs for modern living. Bringing toogether three elements: a strong Italian character, a contemporary style and suitability for a modern lifestyle.

Lalex pens are produced in the Aquila's Group 1,500 square foot factory near the town of Pastorano which is located 40 km outside of Naples.

Linea line of pens.

Aquila Group CEO, Giuseppe Aquila